Growing meat in the lab is now a mainstream idea. Donor herds have been adopted as the preferred way to harvest cells for traceability and marketing reasons. These animals are celebrated as genetic jewels and enjoy great living conditions, roaming free-range on vast high-tech ranches. Small samples of their cells are taken regularly and cultured in an algae-based growth medium. The public is invited for blimp-drone safaris.
In order not to distract people from their emotional relationship with the herds, the actual production process happens behind closed doors. This also allows for ‘adjustments’ to the official recipe to be made for enhanced efficiency, taste and texture.