Western populations have finally turned away from animal protein following price surges, population growth, food security scandals and environmental crises. Plants and insects have replaced meat in diets and cultures as people embrace a ‘protein revolution’ lifestyle.
In elite circles however, meat endures as a strong status symbol. It is the focus of a niche subculture, furthering old traditions of hunting and bullfighting radicalised by scarcity. Small venues offer displays of full slaughter procedures as private performances accompanied by drinks, gastronomic degustations and other entertainment.